Most distributors judge a senior dog supplement by what is inside the formula. The number that actually decides whether

In September 2026, three major retailers highlighted similar operational priorities through public discussions and industry reporting: recurring revenue is

What should a distributor or retailer look for when deciding which senior-pet supplements will still sell next year? A

Pet owners are confident they can read their own animals. When tested, most cannot — and that gap is

The smart collar conversation defaults to dogs. The newest US cat ownership data points somewhere else: 53 million cat-owning

Novel ingredients can create meaningful opportunities in pet nutrition. New proteins, delivery formats, fermentation technologies and functional compounds may

Senior pets are not a niche. Yet a shelf labelled “Senior Pets” may not be the best way to

For a distributor reviewing senior pet products for 2027, an accurate reading is no longer enough. The more important

Buyer Playbook · Supplier Due Diligence Before stocking a supplement line from a smart-collar brand, distributors should verify five